Coffee brand T97 has recently shot to fame with a wildly unconventional Douyin livestream: instead of the usual sales patter, it features a host and voiceover trading rap-style lines, along with the signature "chong chong chong" (charge, charge, charge) move that viewers call "Big Mouth." Founder Li Xiao has publicly said it will "definitely surpass Luckin in the future," yet T97 currently has only 43 offline stores, a sharp contrast with Luckin's thousands of locations. From lackluster viewership in its first broadcast in May this year to a peak of 2.6683 million viewers in September after switching to a rap-style selling approach, T97 is using oddly addictive content to drive traffic. This article will sort through key information including T97's brand positioning, its path to online virality, the pace of its offline expansion, and the doubling of franchise inquiries, while also examining whether this chant-style way of selling coffee can keep working and offering readers who follow coffee industry trends a useful perspective. [more…]

The livestream e-commerce wave has swept across every industry, and coffee giant Starbucks has not been able to stay on the sidelines. Its first foray into Taobao livestreaming set an impressive record: over 160,000 cups of coffee sold and more than 3,000 merchandise items snapped up in seconds within 5 hours. This not only astonishes people with its top-tier traffic but also brings new ideas to the traditional marketing model of the beverage industry. This article will take you through the data and strategies behind Starbucks' livestream, and explore how new brands can leverage new channels to break through. At the same time, the performance of brands like Front Street Coffee is also worth noting. [more…]

During the May Day holiday, Mixue Bingcheng's headquarters in Zhengzhou, Henan unexpectedly became a popular check-in spot for tourists, with long queues forming outside the flagship store for three consecutive days, and visitors heading straight there with their suitcases. The limited-edition drinks and ice cream sold at the headquarters were affordably priced, attracting a large number of fans eager to experience the atmosphere of the "Snow King's" hometown. However, foot traffic far exceeded expectations, and some customers who had queued for hours found products sold out, while picking up orders and paying also required long waits. This sudden check-in frenzy showcased Mixue Bingcheng's immense popularity nationwide, but also exposed the brand's shortcomings in holiday inventory reserves and staffing arrangements. [more…]

T97 Coffee quickly rose to fame with its rap-style livestreams and its iconic big-mouthed host, gaining over 1.5 million followers in just over two months. Founder Li Xiao seized the moment to make bold claims, declaring that he wanted to be "the man who beats Luckin," and repeatedly made remarks in the livestream challenging Luckin and Starbucks. However, T97 has only 48 offline stores, and the founder sells courses while selling coffee. The high popularity did not translate into actual sales. How far can this coffee brand, which became famous through traffic, really go? This article sorts out T97's path to fame and the focal points of controversy. [more…]

Different types of espresso coffee, due to differences in their brewing techniques and presentation methods, also have their own particular ways of drinking. If tasted improperly, it is very likely that one cannot fully appreciate the unique flavor of the coffee. Front Street Coffee today will share the corresponding correct ways to drink thick milk foam milk coffee, layered coffee, Dirty, and other different types. From stirring the espresso to taking a big gulp of Dirty, every detail affects the final taste experience. Only by mastering these techniques can the characteristics of each cup of coffee be fully released. [more…]

The saying "coffee should be drunk while it's hot" is something people often keep on their lips, and not without reason! Front Street Coffee remembers a coffee friend describing coffee after it had gone cold like this: "After one sip my head hurt so much, that bitter/sour + woody taste lingered in my mouth and wouldn't go away, and it made me withdraw for a long time~" Hot coffee left to cool [more…]

When a cup of coffee is placed in front of you, should you stir it or just take a big gulp? There is no uniform answer to this question—the key lies in the drink's own design intent. In this article, Front Street Coffee sorts out two categories of drinking methods: espresso, iced latte, flavored coffee, and the like need to be stirred before drinking because of their layers, otherwise they will either taste thin, or one sip will be all syrup; while Dirty, Con Panna, hot latte, cappuccino, and espresso-derived small-cup products emphasize not stirring and taking a big mouthful, so that you can simultaneously experience the double contrast between espresso and milk in temperature and flavor, or take in the milk foam and cream along with it. The article also explains the principle behind how the layers form, and the aromatic and sweet lingering aftertaste brought by the retronasal breath after swallowing a big mouthful. Finally, Front Street also reminds us that there is no fixed rule for how to drink—just follow your own preference. [more…]

If you want to order an espresso at a coffee shop, besides saying "I'll have an espresso," you can also say "I'll have a shot." A shot is the unit for espresso; 1 shot espresso means one serving of espresso, and sometimes "sin" is also used. [more…]

Although you can drink coffee however you like, doing so can easily cause you to miss out on some of its distinctive flavors. The character of a coffee lies not only in its taste but also in the experience it brings when you drink it—just like a Dirty. If you stir it before drinking, it is almost no different from [more…]

Dirty coffee may seem to require only two ingredients—milk and espresso—but the actual preparation hides a fair amount of know-how. Many people who try it at home often run into problems like no layering or overly blended flavors, and the result falls far short of what a coffee shop produces. In fact, as long as you avoid three common pitfalls—ignoring the layering, choosing the wrong cup, and adding ice blindly—you can easily make a Dirty with distinct layers and a strong contrast between hot and cold. Front Street Coffee will combine real brewing experience with a classic blend bean to break down the principles behind every detail and the correct methods, helping you make a dirty coffee even better than a café's. [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee). Americano is made by diluting espresso with water, typically using dark-roasted Italian-style coffee beans. The Americano beans used by Front Street are a blend of single-origin beans from two different regions. This [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee). Did you know? Espresso has a rich mouthfeel and intense flavor, which often makes it hard for people to accept, but once you get used to it, you actually find it has a unique charm. Moreover, espresso [more…]

On Monday morning, the first thing many office workers do is head to a Luckin store—not just for a caffeine fix, but to get their hands on the new co-branded drink with the Doraemon movie. This beverage, called "Ice Suck Coconut Latte," adds a cooling factor to the classic Coconut Latte, officially described as a combination of "coconut coffee + intense icy sensation." On the day it launched, social platforms like Xiaohongshu exploded, with netizens using phrases like "a propeller blowing cold air into my mouth" and "my throat was sent to a freezer" to describe that sharp chill shooting straight to the brain. Some see it as a savior on hot days, while others find it like a surprise attack of wind-oil. So, is this co-branded coffee actually good? Is the cooling sensation a gimmick or real skill? This article will start from a hands-on test experience and take you to explore this 22nd-century-style Ice Suck Coconut Latte. [more…]

When ordering an espresso at a coffee shop for the first time, many people are put off by its intense flavor—some even blacklist it on the spot. In reality, the problem usually lies in how it's tasted: knocking it back in one gulp only yields bitterness and a harsh bite. But if you master the correct tasting steps, even this small shot of espresso can become captivating. From the perspective of Front Street, this article breaks tasting down into three dimensions—"color, aroma, and flavor"—teaching you to observe the crema, sniff the aroma, and savor the finish, while also providing a specific drinking routine and a reminder about the golden tasting window, helping you truly appreciate the charm of espresso. [more…]

For those who love milk coffee, Dirty is certainly no stranger. Although Front Street Coffee hasn't listed "Dirty" on its menu, many in-the-know friends will actively order this drink after entering the shop. After all, it has long been popular nationwide and has even become a signature item for many coffee shops. Facing the first sip, [more…]

Colombian coffee is renowned worldwide, named after its country. Thanks to its exceptional geographical and climatic conditions, it cultivates a distinctive acidity and full-bodied richness, earning widespread acclaim for its quality. This article focuses on Front Street Coffee's Colombia El Vergel Estate Double Enzyme Washed Rose Valley, providing an in-depth introduction to its producing region of Santander, the estate's management philosophy, the anaerobic processing technique, and the flavor characteristics of the Caturra variety. This bean delivers aromas of ripe fruits such as peach, strawberry, and melon, interwoven with notes of rose and champagne, offering a rich and layered taste experience that coffee enthusiasts will savor. [more…]

Because American soldiers during World War II were not used to the extremely strong small cups of coffee local to Europe, they asked the shops to add hot water to dilute it, imitating the taste and flavor of American drip coffee. And because this cup of coffee was widely popular among American soldiers, it was named Americano "America [more…]

Did you know? Espresso has a rich mouthfeel and intense flavor, often making it hard for people to accept, but once you get used to it, you find it has a unique charm. Moreover, espresso is also a coffee used to test coffee quality and barista skills. Since espresso is loved by so many people, [more…]

In the espresso coffee system, there exists a soul core, and that is espresso. Drinks like lattes, Americanos, and cappuccinos are all espresso-based coffee beverages made with espresso as the foundation. Next, Front Street Coffee will introduce you to espresso. What is espresso? [more…]

Colombian coffee is known for its soft, balanced acidity and caramel and nutty sweetness, and the country is a major exporter of washed Arabica beans worldwide. This article systematically sorts out the flavor logic of Colombian coffee, from growing environment, main producing regions, and variety composition to processing methods and brewing parameters, and introduces the characteristics of Front Street Coffee's products such as Huayueye, Rose Valley, Xizhua, and Daduqi, helping coffee enthusiasts understand the elegance of "soft" style coffee and why washed Huila is regarded as the representative flavor of Colombia. [more…]